This study evaluates the economic contribution that James Madison University makes to the Harrisonburg Metropolitan Area and the Commonwealth of Virginia.
The study has two components. The first part examines the economic activity stimulated by university-related spending. These effects the direct injection of university-related expenditures into the regional and state economies and the consequent chain reaction of spending and re-spending that occurs as the result of this initial stimulus. The second part examines a broader set of economic and social benefits that result from the presence of the university, including workforce development, community engagement, environmental sustainability, diversity, research and development, entrepreneurship and innovation, industry partnerships and business growth, civic engagement and governmental relations, and tourism and amenities.